PyData London 2024

Content Orchestration: Growing user engagement with RL-driven personalisation
06-15, 15:45–16:25 (Europe/London), Warwick

Discover Tesco's exciting new approach to growing user engagement through real-time RL-driven personalisation. This talk explores the use of contextual bandits to tailor content dynamically on the Tesco website, learning and adapting to individual user preferences on the fly. Join us to see how we plan to use reinforcement learning to transform online shopping into a seamlessly personalised experience.


This talk will walk you through the concept of bandit models and how they can be used to provide a personalised solution to real-time content orchestration on the Tesco website. Starting with a brief introduction to Tesco and our Data Science team, we will then present the problem statement, introduce the concept of multi-arm and contextual bandits, provide some initial results and analysis, and conclude with a look at our ongoing work and future plans.

No domain-specific technical knowledge is required to follow this talk.


Prior Knowledge Expected

No previous knowledge expected

Chris is a Senior Data Scientist working in the Personalisation and Recommendations team at Tesco. Coming from a background in Physics, Chris joined Tesco though an internship programme as part of his MSc in Data Science and Machine Learning at UCL in 2022.